CCUNESCO’s Awareness Campaign
International Day for the Elimination of Racial Discrimination
March 21, 2017

We are witness every day to the practices of racism and discrimination in our communities, our municipalities and on the Internet, as well as to the growing stigmatization of ethnic or religious minorities, Indigenous Peoples and refugees (to name only a few). However, by joining forces, we can combat racial discrimination at the root, where it thrives on stereotypes and ignorance. The United Nations’ International Day for the Elimination of Racial Discrimination is observed with a series of events and activities worldwide on March 21 every year. The Day aims to remind people that we all have a responsibility to prevent and combat racism and discrimination. It is also an excellent opportunity to reiterate one’s commitment to combat racism and discrimination, limit their negative impacts and support initiatives that contribute to create inclusive and welcoming communities.

In order to celebrate the Day, the Canadian Commission for UNESCO launched a nationwide campaign that aims at raising public awareness about racism and discrimination and the role we all have to play to eliminate it.

The campaign in numbers

The #ItStartsWithMe / #ÇaCommenceParMoi campaign:

  • Reached 2,009,523 people
  • Ranked 5th of the trendiest hashtags in Canada on March 21st


  • Reached 32.3 K people
  • Retweeted 122 times
  • Liked 179 times

On the occasion of the 2017 campaign, the city of Varennes prepared this wonderful video: